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Amazon Prime Big Deal Days: History and Evolution

Last October 10 -11 marked an exciting shopping extravaganza known as Prime Big Deal Days. Amazon Prime members across the globe experienced a whirlwind of discounts and deals that left them eagerly awaiting the next big shopping event. In this article, we’ll delve into the history and evolution of Prime Big Deal Days, explore the rationale behind having Prime Day twice a year, highlight the significance of this event to both sellers and buyers and how its innovation provides an opportunity.

History of Prime Big Deal Days

Prime Big Deal Days, the brainchild of Amazon, has come a long way since its inception. What started as Amazon Prime Day, a single-day event in 2015, has now evolved into a two-day shopping extravaganza spanning various categories, from tech gadgets to fashion, home essentials to entertainment. Amazon recognized the potential of creating an exclusive shopping event for its Prime members, and it has only grown bigger and better over the years.

Why is there Prime Day twice a year?

Amazon’s decision to host Prime Day twice a year is not random; it’s a well-thought-out strategy. The first Prime Day, usually in July, coincides with the summer season, while the second, in October, aligns with the holiday shopping season. This biannual approach allows Amazon to capture the attention of shoppers during peak times, providing them with discounts and offers when they need them most. It’s a win-win for both shoppers and Amazon, fostering a sense of anticipation and excitement.

Importance to Sellers and Buyers:

Prime Big Deal Days are not only a shopper’s delight but also a boon for sellers. They get a chance to showcase their products to a massive global audience, increase their sales, and boost brand visibility. For buyers, it’s an opportunity to snag products at discounted rates, explore new brands, and experience the thrill of a massive shopping event.

Prime Big Deal Days: Where Innovation Meets Opportunity

Prime Big Deal Days, the annual shopping extravaganza, has a few fascinating aspects that often go unnoticed. One intriguing fact is that Amazon frequently introduces new product launches and exclusive partnerships during this event. It’s the perfect platform for emerging brands and innovative products to gain exposure to a massive global audience. Additionally, Prime Big Deal Days have seen a surge in small and medium-sized businesses participating, fostering economic growth and providing customers with a diverse array of choices. It’s not just about the mega-deals; it’s also a celebration of innovation and entrepreneurship, making it an exciting time for both shoppers and sellers.


In the realm of online shopping, Prime Big Deal Days have become an institution. They’ve evolved from a single-day affair to a two-day shopping spectacle, offering unprecedented discounts, and serving as a prime opportunity for sellers and buyers alike. Amazon’s strategy of hosting this event twice a year further solidifies its place in the hearts of shoppers and cements its position as a retail giant. So, mark your calendars and be ready for the next Prime Big Deal Days – a shopping experience like no other.


  1. When is the next Prime Big Deal Days event?
    • Amazon typically announces the dates a few weeks in advance, so keep an eye on your Prime account and notifications for updates.
  2. Do I need an Amazon Prime membership to participate in Prime Big Deal Days?
    • Yes, Prime Big Deal Days are exclusively for Amazon Prime members. If you’re not a member, you can sign up for a free trial to enjoy the benefits.
  3. Can I return items purchased during Prime Big Deal Days?
    • Yes, the standard Amazon return policy applies to items purchased during Prime Big Deal Days. Be sure to check the return window and conditions for each product.
  4. How can I make the most of Prime Big Deal Days?
    • To maximize your savings, create a wishlist in advance, set up notifications, and be ready to shop when the deals go live. Also, keep an eye on Lightning Deals for time-limited offers.

Remember, Prime Big Deal Days are a shopping event you don’t want to miss. Stay tuned for the next edition, and happy shopping!

Let’s take your e-commerce business to the next level together!

For any inquiries about your business needs and our services, drop us an email at [email protected] or give us a ring at 818-510-1499. We are happy to help!


7 Proven Ways to Amplify E-commerce Conversion Rates

In the dynamic world of online shopping, one of the numbers that online businesses keenly watch is their conversion rate. The conversion rate is like a barometer of how effectively an online store can turn its visitors into satisfied customers. However, achieving a high conversion rate isn’t always a walk in the park.

An E-commerce conversion rate is a way to measure how many people visiting an online store actually make a purchase. It tells you the percentage of visitors who become customers.

Calculate Conversion Rate: Divide the number of purchases by the number of visitors, and then multiply by 100 to get the conversion rate as a percentage.

For example, if you had 1000 visitors and 50 of them made purchases, the conversion rate would be:

Conversion Rate = (50 / 1000) * 100 = 5%

To give your e-commerce game a real boost, let’s delve into seven proven strategies that can genuinely make a difference.

1. Getting to Know Your Audience Like a Best Friend

If you’re throwing a party, you want to know who’s on the guest list, right? Similarly, to boost your e-commerce conversion rates, you need to know your audience inside and out. Dive into some market research to get the scoop on what they love, what bugs them, and how they shop. Armed with this information, you can tailor your website, products, and marketing to strike a chord with your audience, making conversions a whole lot more likely.

2. Making the Checkout a Breeze

Imagine this scenario: You’re all set to buy something, but the checkout process feels like a marathon. Frustrating, right? Well, the same goes for your customers. Simplify that checkout process, and watch the conversions roll in. Think guest checkout, autofill forms, and progress indicators. And don’t forget to sprinkle in some trust signals – you know, those reassuring signs that tell your customers their payment is safe and sound.

3. Giving Your Products the Visual Spotlight They Deserve

A picture is worth a thousand words, they say. And they’re right, especially in the world of e-commerce. When your customers can’t touch or feel the product, high-quality images and videos step up to the plate. Show your products from all angles, throw in some zoom features, and maybe even a video of your product in action. This visual feast helps your customers connect emotionally, pushing them a step closer to hitting that “Buy” button.

4. Letting Your Customers Do the Talking

In today’s digital age, your customers have become your best advertisers. Their reviews, testimonials, and user-generated content can work magic on your conversion rates. Positive words from past buyers build trust and credibility, wiping away any doubts a potential customer might have. Sprinkle in some real-life photos and stories of your products in action, and you’ve got yourself a winning formula.

5. Making Friends with Mobile Optimization

We’re glued to our smartphones, so having a mobile-friendly website is non-negotiable. If your website isn’t mobile-responsive, you’re missing out on conversions – plain and simple. Your mobile site should load fast, look great, and offer a smooth shopping experience. An awkward mobile interface can send potential customers packing, taking their conversions with them.

6. Personalizing Recommendations, Just Like a Shopping Assistant Would

Imagine having a shopping assistant who knows your tastes inside and out. That’s the magic of personalization. Use data to offer tailored product recommendations based on your customer’s browsing and buying histories. Be that friendly voice suggesting complementary products or things that go perfectly together. By showing customers what aligns with their style, you’re leading them to that checkout page.

7. Being the Superhero of Customer Support

Great customer support isn’t just a bonus – it’s a conversion booster. Make sure your customers have options to reach out with questions or worries. Live chat, emails, and a responsive social media presence make a real difference. Fast, helpful answers build trust and dissolve any hesitation a customer might have. When they know you’ve got their back, they’re more likely to hit that “Complete Order” button.

Wrapping It Up with a Bow

Ramping up those e-commerce conversion rates needs a multi-pronged approach. Craft those irresistible product descriptions, get friendly with your audience, make the checkout process a breeze, harness the power of visuals and social proof, embrace mobile-friendliness, personalize recommendations, and rock your customer support. Stay vigilant, analyze the numbers, and adapt – that’s the secret sauce to keeping those conversion rates soaring.

FAQs: Your Burning Questions, Answered

FAQ 1: What exactly is an e-commerce conversion rate?

An e-commerce conversion rate is like a scoreboard, showing you what percentage of visitors to your website end up taking a specific action you want them to take – like making a purchase.

FAQ 2: How can I figure out my e-commerce conversion rate?

Easy-peasy. Just divide the number of times that desired action happened (like sales) by the total number of visitors, and then multiply by 100.

FAQ 3: Why are product descriptions such a big deal?

Think of product descriptions as your online salesperson. They give your customers all the details about the product and help them decide.

FAQ 4: What’s the deal with social proof?

Social proof is like a nod of approval from the crowd. It’s those customer reviews, star ratings, and stories that give your products street cred.

FAQ 5: How can I make my website fancy for mobile users?

Just make sure your website looks and works great on smartphones and tablets. A clunky mobile site is like a pothole on the road to conversions.

Let’s take your e-commerce business to the next level together!

For any inquiries about your business needs and our services, drop us an email at [email protected] or give us a ring at 818-510-1499. We are happy to help!


Try Before You Buy: Augmented Reality Shopping Revolutionizes E-commerce

In today’s fast-paced world, where online shopping has become an integral part of our lives, the concept of shopping has evolved. The traditional way of visiting brick-and-mortar stores to physically examine products before making a purchase is gradually giving way to a more immersive and convenient experience – augmented reality (AR) shopping. This innovative approach is transforming the e-commerce landscape, bridging the gap between digital and physical shopping experiences. In this article, we’ll delve into the exciting realm of augmented reality shopping and explore how it’s revolutionizing the way we shop online.

What is Augmented Reality Shopping?

Augmented reality (AR) shopping involves using technology to superimpose virtual elements, such as 3D models of products, onto the real world. This enables consumers to visualize how products would look and fit in their environment before making a purchase.

How Does It Work?

AR shopping is made possible through the convergence of advanced technologies like computer vision and machine learning. Retailers develop dedicated apps or integrate AR features into their existing platforms, allowing users to access the AR experience through their smartphones or AR glasses.

The Benefits of AR Shopping

  • Enhanced Product Visualization: AR shopping provides a lifelike representation of products, enabling customers to view intricate details from every angle.
  • Reduced Purchase Uncertainty: With the ability to virtually “try on” products, customers can make more informed decisions, reducing the chances of dissatisfaction upon delivery.
  • Personalized Shopping Experience: AR shopping apps can suggest complementary products based on the user’s preferences and choices, enhancing upselling and cross-selling opportunities.

Breaking Down Barriers: How AR Shopping Overcomes Challenges

Overcoming Size and Fit Concerns

One of the primary challenges of online shopping has been assessing whether a product fits correctly. AR shopping addresses this by allowing users to virtually try on clothing, accessories, and even furniture within the confines of their own space.

Minimizing the Imagination Gap

The “imagination gap” refers to the disparity between how a product appears online and how it looks or fits in reality. AR shopping eliminates this gap by providing an accurate representation, which ultimately leads to higher customer satisfaction.


With 71% of consumers indicating a willingness to shop more frequently with Augmented Reality (AR), the technology clearly holds substantial appeal. AR’s unique ability to convey product details enhances buyer confidence, leading to more informed purchasing decisions and ultimately driving higher satisfaction levels and customer loyalty.

Revolutionizing Retail: Industries Benefiting from AR Shopping

Fashion and Accessories

AR shopping has redefined the fashion industry by enabling customers to virtually try on clothing, experiment with different styles, and confidently make fashion choices online.

Furniture and Home Decor

Visualizing furniture in a living space can be challenging. AR shopping empowers customers to place virtual furniture in their homes, ensuring that it complements the existing decor seamlessly.

The Future of E-commerce: Where is AR Shopping Headed?

In-Store AR Experiences

Retailers are exploring the integration of AR technology in physical stores. This could lead to interactive in-store displays and navigation assistance, creating a harmonious shopping experience.

Enhanced Social Shopping

AR shopping is likely to become more social, allowing friends to virtually shop together and offer real-time feedback on outfits and products.


Augmented reality shopping is revolutionizing e-commerce by providing a dynamic and immersive shopping experience. From trying on clothes virtually to visualizing furniture in one’s living space, AR shopping is erasing the boundaries between online and offline shopping. As technology continues to advance, we can expect even more innovative applications of AR in the retail landscape.

FAQs About Augmented Reality Shopping

Is augmented reality shopping only limited to clothing and furniture?

A: No, augmented reality shopping can be applied to various industries, including cosmetics, automotive, and electronics.

Do I need special equipment for AR shopping?

A: In most cases, a smartphone or tablet with an AR-enabled app is sufficient for an augmented-reality shopping experience.

Is AR shopping secure?

A: Yes, AR shopping apps prioritize user security and data privacy, similar to other e-commerce applications.

Can I share my AR shopping experience with others?

A: Absolutely! Many AR shopping apps allow users to capture and share their virtual try-on sessions with friends and family.

How will AR shopping impact traditional retail stores?

A: Traditional retail stores might incorporate AR technology to enhance their in-store experiences, making shopping more interactive and engaging.

Let’s take your e-commerce business to the next level together!

For any inquiries about your business needs and our services, drop us an email at [email protected] or give us a ring at 818-510-1499. We are happy to help!


Ship Smarter, Not Harder: How 3PL Can Save You on Shipping Expenses

Are you tired of constantly worrying about your shipping expenses and looking for ways to reduce them? Look no further than third-party logistics (3PL) providers. In today’s global economy, shipping costs can be a significant expense for businesses of all sizes. Many companies struggle with finding ways to reduce their shipping costs while still providing fast and reliable service to their customers. One solution to this problem is to partner with a third-party logistics provider (3PL). In this article, we will explore how a 3PL can help you save on shipping costs and improve your overall logistics strategy.

“Free shipping is the magic word that makes online shoppers fill up their virtual shopping carts.”

– Amy Gesenhues

According to the survey conducted by the National Retail Federation, 75% of consumers surveyed expect delivery to be free even on orders under $50. Additionally, Parcel Monitor in partnership with Rakuten Insights, found out that 59% of e-commerce shoppers will spend more if there is free shipping, and Baymard Institute research shows that too high shipping costs are one of the main reasons for cart abandonment. Therefore, either offering free shipping or fair shipping rates can improve customer satisfaction, increase sales, and ultimately lead to long-term business growth and success. 

Based on the figures mentioned, business owners should evaluate their current shipping policies and determine if changes are needed to align with customer expectations. Here’s how 3PL can help you save on shipping costs: 

  1. Negotiating better shipping rates

One of the primary ways that a 3PL can help you save on shipping costs is by negotiating better rates with carriers. 3PLs have significant buying power and can negotiate volume discounts that are not available to individual businesses. By partnering with a 3PL, businesses can access these discounted rates and save money on their shipping costs.

  1. Providing access to multiple carriers

Another benefit of working with a 3PL is that they can provide access to multiple carriers. This allows businesses to compare rates and choose the carrier that offers the best combination of price and service for their specific needs. With access to multiple carriers, businesses can avoid being locked into a single carrier which may not be the most cost-effective option.

  1. Optimizing shipping routes

A 3PL can also help businesses optimize their shipping routes to reduce costs. By analyzing shipping data and using sophisticated software, a 3PL can identify the most efficient routes and modes of transportation. This can help businesses reduce transportation costs and improve delivery times.

  1. Offering warehousing and fulfillment services

In addition to transportation services, many 3PLs offer warehousing and fulfillment services. By outsourcing these functions to a 3PL, businesses can reduce their overhead costs and improve their overall logistics efficiency. A 3PL can provide warehousing space, inventory management, order fulfillment services, and many more services that can be tailored to meet the specific needs of each business.

  1. Providing technology solutions

Finally, many 3PLs offer technology solutions that can help businesses reduce shipping costs. For example, a 3PL may offer a transportation management system (TMS) that can automate the shipping process and provide real-time visibility into shipping costs. This can help businesses identify cost-saving opportunities and make more informed logistics decisions.


Partnering with a 3PL can be a smart strategy for businesses to reduce their shipping costs and improve their logistics processes. By leveraging the expertise and buying power of a 3PL, businesses can negotiate better rates, access multiple carriers, optimize shipping routes, outsource warehousing and fulfillment services, and utilize technology solutions to reduce costs. If you’re looking to improve your logistics strategy and save on shipping costs, consider partnering with a 3PL.


1. How do I know if 3PL is right for my business?

If your business has a significant logistics operation that takes up a lot of time and resources or if you’re looking for ways to save money on shipping expenses, then 3PL could be a good fit. It’s important to evaluate your business needs and determine if outsourcing logistics services makes sense for you.

2. Are there any downsides to using 3PL?

While there are many benefits to using 3PL, there are also potential downsides. One potential drawback is a loss of control over your logistics operations. You’ll need to trust your 3PL provider to make decisions on your behalf. Additionally, 3PL providers may have less visibility into your business operations, which can create challenges when it comes to managing inventory and meeting customer expectations.

3. Can 3PL providers handle international shipments?

Yes, many 3PL providers have experience handling international shipments. They can help navigate customs and regulations, choose the best carrier and shipping mode, and provide visibility into the status of international shipments.

4. Is it more expensive to use a 3PL provider?

While there are costs associated with using a 3PL provider, the overall cost savings can outweigh these expenses. 3PL providers have established relationships with carriers and can negotiate better rates. They also have the expertise to optimize shipping routes and reduce transportation costs. Additionally, outsourcing logistics services can free up time and resources for other aspects of your business.

5. How do I choose the right 3PL provider?

Choosing the right 3PL provider depends on your business needs and goals. Some factors to consider when evaluating providers include their experience in your industry, their network of carriers and warehouses, their technology capabilities, and their customer service. It’s also important to evaluate pricing and service level agreements to ensure you get the best value for your money.


The future of Amazon and its impact on the eCommerce industry

From its humble beginnings as an online bookstore in the 90s, Amazon has grown to become the dominant force in e-commerce. The company continues to innovate with emerging technologies and sustainable initiatives, which bodes well for its future growth. However, it’s important to examine how this growth affects small businesses and competition in the e-commerce industry. In this article, we’ll explore Amazon’s future growth and investments, upcoming products and services, market share projections, and potential impact on small businesses and competition.

Amazon’s Future Growth:

Amazon’s impressive growth over the years is undeniable. In 2020, the company’s net sales reached a staggering $386 billion, a 38% increase from the previous year. This can be attributed to Amazon’s vast selection of products and services, global presence, and customer-centric focus. Looking forward, Amazon’s future growth projections remain strong, with analysts saying that the company’s stock market could reach $2.5 billion by 2024. This indicates that Amazon is not slowing down anytime soon.

Amazon’s Future Investments:

In its bid to stay ahead in the e-commerce game, Amazon has been investing heavily in emerging technologies like AI, machine learning, and voice recognition. One of the most notable investments is its voice-activated assistant, Alexa. Amazon is continually pushing the envelope with Alexa, envisioning it as the ultimate home assistant that can control everything from temperature and lighting to security and grocery orders.

Amazon’s Future Products and Services:

Amazon’s expansion strategy involves developing its own brands and entering new markets. Amazon Pharmacy is a prime example of the latter, where customers can order prescription medications online and have them delivered to their doorstep. This is a game-changer for those who have difficulty accessing physical pharmacies or prefer the convenience of ordering from home. Amazon Basics, Solimo, and Pinzon are just a few of Amazon’s private label brands that offer a range of products at competitive prices, which could potentially threaten other retail giants.


Amazon’s Future Market Share:

As Amazon continues to grow and expand, its market share in e-commerce is projected to increase. According to Insider Intelligence, Amazon’s net sales increased 15% to $127.1 billion in Q3 2022, up from $110.8 billion in the third quarter of 2021. This growth is due to Amazon’s dominance in online retail, which is expected to continue as more consumers shift their shopping online.

Amazon’s Future Impact on the eCommerce Industry:

Amazon’s growth can have both positive and negative impacts on the e-commerce industry. On one hand, Amazon’s expansion can create more opportunities for small businesses to sell their products and reach a wider audience. On the other hand, Amazon’s dominance can lead to fewer options for consumers and stifle competition. Furthermore, Amazon’s growth may raise concerns about data privacy and labor practices

Future of Amazon:

Amazon’s future looks bright, with strong growth projections, investments in emerging technologies, and expansion into new markets. Its dominance in the e-commerce industry is expected to continue. However, we must also consider the potential impact of Amazon’s growth on the industry and make informed purchasing decisions.


Amazon’s future is promising, but we must also be aware of its potential impact on small businesses and competition in the e-commerce industry. By striking a balance between competition, innovation, and ethical practices, Amazon can continue to drive the evolution of online shopping and benefit both consumers and businesses.


Q: What is Amazon’s market share in the e-commerce industry?

A: As of 2021, Amazon’s market share in the US e-commerce industry is around 40%, making it the largest online retailer in the country.

Q: What investments is Amazon making for its future growth?

A: Amazon is investing heavily in emerging technologies such as artificial intelligence, machine learning, and automation. It’s also expanding into new markets and investing in sustainable initiatives such as renewable energy and eco-friendly packaging.

Q: What impact does Amazon’s dominance have on small businesses?

A: Amazon’s dominance can make it difficult for small businesses to compete, as they may struggle to stand out in a sea of products and prices. However, Amazon also provides a platform for small businesses to reach a wider audience and benefit from its massive customer base.

Q: Will Amazon’s future growth lead to a monopoly in the e-commerce industry?

A: While Amazon’s dominance is a concern, it’s important to note that there are still other players in the e-commerce industry, such as Walmart and Shopify. Additionally, antitrust laws exist to prevent monopolies and promote healthy competition in the market.


Tips for Optimizing eCommerce Fulfillment for US Sellers: A Comprehensive Guide

eCommerce has become an integral part of the retail industry, with millions of people shopping online every day. As an eCommerce seller, it’s important to have a solid fulfillment strategy in place to ensure that your customers receive their orders in a timely and efficient manner. In this guide, we’ll be sharing some tips on how to optimize your eCommerce fulfillment process for US sellers.

ecommerce warehousing

  1. Streamline your inventory management Managing inventory can be a daunting task, especially for eCommerce sellers. It’s important to have a clear understanding of your inventory levels and when to restock to avoid stock outs. Implementing an inventory management system can help streamline your processes and ensure that you always have enough stock to fulfill customer orders.
  2. Offer multiple shipping options Offering multiple shipping options can help improve the customer experience and increase sales. Consider offering different shipping options such as standard, expedited, and same-day delivery to cater to different customer needs. Make sure to clearly communicate the shipping options and costs to avoid any confusion.
  3. Optimize your delivery time Delivery time is a crucial factor in customer satisfaction. Use data to analyze your delivery times and identify areas for improvement. Offering fast and reliable delivery can help increase customer loyalty and repeat purchases.
  4. Keep shipping costs low High shipping costs can be a major turnoff for customers, and can even lead to abandoned carts. Look for ways to reduce shipping costs without compromising on the quality of delivery. Negotiate rates with shipping carriers and consider offering free shipping for orders above a certain amount.
  5. Implement a returns policy Having a clear and concise returns policy can help reduce customer anxiety and improve their confidence in your brand. Make sure to communicate the returns policy clearly on your website and include it in order confirmation emails.

Optimizing your eCommerce fulfillment process can help improve the customer experience, increase sales, and boost customer loyalty. By implementing these tips, you can streamline your processes and ensure that your customers receive their orders in a timely and efficient manner.

Are you an eCommerce seller struggling to optimize your fulfillment process? Contact us today to learn how our eCommerce fulfillment services can help take your business to the next level.