It’s no secret that Amazon is the largest marketplace on the planet

Chances are you shop with Amazon for most purchases. They’ve made it easy & simple to get everyday items.

But how can you be selling on the platform & converting those 200 million + shoppers into your brand customers?

In this article I’m highlighting 7 foundational strategies you can use to increase your visibility & sales on Amazon in 2023 

1. Optimize your product listings: Make sure that your product titles, descriptions, and images are clear, concise, and visually appealing. This will help your products stand out and attract more customers. 
   • Make sure to split test images to see which is the clear main image, 2nd, 3rd and so on
   • I highly recommend running tests on https://intellivy.net/ to get high converting products & listings to real feedback 
2. Use keywords effectively: Use relevant keywords in your product titles and descriptions to make it easier for customers to find your products.
   • You want to make sure you have a master keyword list, which is all the keywords your customers are searching for on Amazon. 
   • You can use https://www.helium10.com/ & https://datadive.tools/ to get an entire keyword list from your competitors on Amazon 

1. Offer competitive pricing: Consider the prices of similar products on Amazon and try to offer a competitive price for your products.
   • Discounts 
   • Coupons 
   • Daily Deals 
   • BOGO 
   • All help push eyeballs to your listing & win the click!  
2. Utilize Amazon advertising: Use Amazon’s advertising platform to promote your products to a wider audience. You can use sponsored products, sponsored brands, and other types of Amazon advertising to increase visibility for your products.
   • Amazon Pay Per Click can be daunting but with your master keyword list & Amazon’s auto suggestions you can start testing with relative ease. 
   • Start an auto campaign to let Amazon know your listing is live 
   • Start exact campaigns on the most relevant keywords (you’ll get this data from DataDive) 
   • Constantly improve your listing as your sending paid traffic to it 
3. Improve your product reviews: Encourage customers to leave reviews for your products, and respond to any negative reviews in a constructive and professional manner. Positive reviews can help improve the credibility of your products and increase sales.
   • Use Vine on Seller Central to get your first 30 reviews! 
   • Reach out to 100 influencers on social & exchange a free product for a social media post & review. 
4. Utilize Amazon’s fulfillment services: If you use Amazon’s fulfillment services, your products will be eligible for Prime shipping, which can increase sales.
5. Offer excellent customer service: Make sure to respond to customer inquiries and complaints promptly and professionally. Providing excellent customer service can help improve your seller rating and increase customer loyalty.

With these 7 foundational strategies you’ll be way ahead of your competitors on Amazon!

Add in some advanced tactics & you’ll be in a league of your own!

Want 7 more advanced strategies to outrank your competitors?

Comment below & I’ll write it in the next blog