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How to Sell More on Amazon in 2023?

It’s no secret that Amazon is the largest marketplace on the planet

Chances are you shop with Amazon for most purchases. They’ve made it easy & simple to get everyday items.

But how can you be selling on the platform & converting those 200 million + shoppers into your brand customers?

It’s no secret that Amazon is the largest marketplace on the planet

Chances are you shop with Amazon for most purchases. They’ve made it easy & simple to get everyday items.

But how can you be selling on the platform & converting those 200 million + shoppers into your brand customers?

In this article I’m highlighting 7 foundational strategies you can use to increase your visibility & sales on Amazon in 2023 

  1. Optimize your product listings: Make sure that your product titles, descriptions, and images are clear, concise, and visually appealing. This will help your products stand out and attract more customers. 
    • Make sure to split test images to see which is the clear main image, 2nd, 3rd and so on
    • I highly recommend running tests on https://intellivy.net/ to get high converting products & listings to real feedback 
  2. Use keywords effectively: Use relevant keywords in your product titles and descriptions to make it easier for customers to find your products.
    • You want to make sure you have a master keyword list, which is all the keywords your customers are searching for on Amazon. 
    • You can use https://www.helium10.com/ & https://datadive.tools/ to get an entire keyword list from your competitors on Amazon 
Amazon sellers using DataDive to get a master keyword list
  1. Offer competitive pricing: Consider the prices of similar products on Amazon and try to offer a competitive price for your products.
    • Discounts 
    • Coupons 
    • Daily Deals 
    • BOGO 
    • All help push eyeballs to your listing & win the click!  
  2. Utilize Amazon advertising: Use Amazon’s advertising platform to promote your products to a wider audience. You can use sponsored products, sponsored brands, and other types of Amazon advertising to increase visibility for your products.
    • Amazon Pay Per Click can be daunting but with your master keyword list & Amazon’s auto suggestions you can start testing with relative ease. 
    • Start an auto campaign to let Amazon know your listing is live 
    • Start exact campaigns on the most relevant keywords (you’ll get this data from DataDive) 
    • Constantly improve your listing as your sending paid traffic to it 
  3. Improve your product reviews: Encourage customers to leave reviews for your products, and respond to any negative reviews in a constructive and professional manner. Positive reviews can help improve the credibility of your products and increase sales.
    • Use Vine on Seller Central to get your first 30 reviews! 
    • Reach out to 100 influencers on social & exchange a free product for a social media post & review. 
  4. Utilize Amazon’s fulfillment services: If you use Amazon’s fulfillment services, your products will be eligible for Prime shipping, which can increase sales.
  5. Offer excellent customer service: Make sure to respond to customer inquiries and complaints promptly and professionally. Providing excellent customer service can help improve your seller rating and increase customer loyalty.

With these 7 foundational strategies you’ll be way ahead of your competitors on Amazon!

Add in some advanced tactics & you’ll be in a league of your own!

Want 7 more advanced strategies to outrank your competitors?

Comment below & I’ll write it in the next blog

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