How to Sell on Amazon without FBA?

warehousing, fulfillment, fbm, fulfill yourself

  1. Choose your product and create a listing

The first step to selling on Amazon is to choose a product to sell and create a listing for it. You can use the Amazon Best Sellers list or the Amazon Marketplace Web Service (MWS) Product Advertising API to find popular products to sell. When creating your listing, be sure to include detailed and accurate product information, as well as high-quality product images.

2. Set up your own fulfillment process

Once you’ve created your product listing, you’ll need to set up your own fulfillment process. This means you’ll be responsible for storing, packing, and shipping orders to your customers. You’ll need to decide on a fulfillment method that works for you, such as storing your products in a warehouse or fulfilling orders from your own home or office.

3. Choose a shipping carrier and set up shipping options

Next, you’ll need to choose a shipping carrier and set up shipping options for your products. Some popular carriers include USPS, UPS, and FedEx. You’ll need to consider factors like shipping speed, cost, and tracking options when selecting a carrier. You’ll also need to set up shipping options in your Amazon seller account, including the countries you’re willing to ship to and any applicable shipping fees. Do you have rates set up yourself?

4. Manage returns and customer service

As with any ecommerce business, it’s important to have a process in place for handling returns and customer service inquiries. When selling on Amazon without FBA, you’ll be responsible for managing these aspects of your business. This includes responding to customer inquiries, processing returns, and issuing refunds as needed. You want to make sure you have solid SOP’s in place so that you can satisfy your customer needs in a timely fashion.

5. Monitor your performance and make adjustments as needed

As with any business, it’s important to monitor your performance and make adjustments as needed. This includes tracking your sales and profitability, as well as monitoring customer feedback and ratings. By regularly reviewing your performance, you can identify areas for improvement and make changes to your business strategy as needed.


I hope this blog post has provided you with a helpful overview of how to sell on Amazon without using the FBA service. While FBA can be a convenient option, there are alternative fulfillment methods that may be more cost-effective and better suited to your business needs. By setting up your own fulfillment process, managing returns and customer service, and monitoring your performance, you can successfully sell on Amazon without using FBA.


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